In the current digital era, where social media channels provide a main avenue for personal expression, employees might question how their online actions could affect their careers. While individuals typically experience a sense of liberty when sharing on platforms such as Twitter, Facebook, or LinkedIn, it is crucial to recognize that their online conduct can result in serious outcomes, including possible job loss. Legal and employment professionals highlight the necessity of being aware of company policies and the protections—or their absence—that apply to workers.
The topic has been examined closely after a Tesla executive was let go for criticizing Elon Musk, the CEO, on LinkedIn. Reports indicate that the manager’s remarks resulted in their firing, illustrating the narrow boundary employees tread when expressing views about their employers on the internet. Although there are certain regulations that protect employees in particular situations, these protections are restricted, and companies frequently have significant latitude in making termination decisions.
Jeffrey Hirsch, a labor and employment law professor at the University of North Carolina, outlines the basic structure. “An employer has the right to dismiss an employee for almost any reason, such as social media critiques, unless certain protections are in place,” he explains. This wide-ranging power highlights the need to be aware of personal rights and to comprehend company guidelines before sharing content that might be seen as critical or unsuitable.
What remains safeguarded and what does not
The potential repercussions an employee may encounter due to their social media activity are influenced by various elements, such as their employment agreement and the content of their post. In the United States, most employees work under “at-will” contracts. This allows either the employer or the employee to end the employment relationship at any moment for almost any reason, provided it does not breach anti-discrimination laws or other legal protections. Montana stands out as the sole state mandating that employers must have a valid reason for dismissing an employee, presenting a distinct exception to the at-will employment concept.
For employees in other regions, specific forms of speech receive protection under legislation like the National Labor Relations Act (NLRA). This federal law protects employees’ rights to partake in “concerted activities,” covering dialogues about workplace conditions, pay, or employment policies. Catherine Fisk, an employment law professor at the University of California, Berkeley, emphasizes that this protection may encompass social media posts, especially if the employee is representing coworkers or discussing common concerns.
“The legal standard for obtaining protection under the law is fairly minimal,” Fisk states, noting that even something as basic as liking a coworker’s post can be included. However, the conversation must be specifically connected to workplace issues to qualify for protection. General complaints, like labeling a boss as “incompetent” or critiquing an employer without linking it to employment conditions, are unlikely to meet the requirements.
Employees in the public sector, including teachers, police officers, or government staff, have extra protections under the First Amendment. These protections apply when their speech addresses issues of public interest and does not interfere with workplace functionality. Nonetheless, this protection is not all-encompassing, and these workers must still be mindful when sharing content online.
Company guidelines and limits
Numerous companies establish social media policies to direct employees’ conduct online; however, these rules need to comply with legal requirements. Businesses cannot forbid employees from expressing valid issues concerning workplace policies or conditions. Labor attorney Mark Kluger points out that excessively broad policies aiming to prohibit all negative remarks about the company are prone to face challenges.
“The National Labor Relations Board has determined that such policies are overly restrictive as they might discourage employees from exercising their rights,” Kluger explains. Nonetheless, companies are permitted to implement policies that prohibit the spread of false information, trade secrets, or defamatory comments.
Kluger also mentions that businesses frequently caution employees to think about how their posts could affect the company’s image. For instance, workers are generally advised against criticizing competitors or expressing opinions that might negatively impact the organization they represent. Certain policies also mandate that employees specify their views are personal and not reflective of the company’s position.
Though these guidelines are designed to safeguard the company’s reputation, they also remind employees of the possible repercussions of their online actions. “Social media posts can have a lasting impact, so it’s crucial for employees to carefully consider their words before clicking ‘post,’” Kluger advises.
While these guidelines aim to protect the company’s image, they also serve as a reminder to employees about the potential consequences of their online activity. “Social media posts can leave a lasting impression, and it’s important for workers to think carefully about their words before hitting ‘post,’” Kluger advises.
What to do if you’re fired over a social media post
Employees who believe they were unfairly terminated due to protected activity can file a complaint with the National Labor Relations Board (NLRB). This federal agency investigates claims and determines whether an employer has violated labor laws. If the NLRB finds merit in the case and the dispute cannot be resolved, it will pursue legal action on behalf of the employee at no cost to them.
Not all situations are straightforward. Although the NLRB typically supports employees in obvious retaliation cases, intricate or borderline scenarios might be swayed by the political inclinations of the board members. This can lead to differing interpretations of what qualifies as protected activity.
Understanding Ambiguous Zones
The overlap between social media and employment has grown more complex, especially during periods of significant political or social unrest. Kluger notes that disputes often become more common during election cycles or times of large-scale demonstrations, as employees turn to social media to voice their opinions on contentious subjects.
“Whenever societal matters dominate public conversation, there’s an increase in instances where employees share views that might conflict with their employers’ values or guidelines,” Kluger explains. “This creates a situation that places both employees and companies in difficult positions.”
“Whenever societal issues dominate the public discourse, we see more cases of employees posting opinions that may be at odds with their employers’ values or policies,” Kluger explains. “It’s a dynamic that puts both workers and businesses in challenging positions.”
At the same time, businesses are becoming more proactive in monitoring employees’ social media activity, not just for posts directly related to the company but also for content that could reflect poorly on the organization. This has led to debates about the extent to which employers should be allowed to police personal behavior conducted outside of work hours.
For employees maneuvering through this intricate environment, the crucial aspect is understanding their rights and assessing the potential risks of their online behavior. Reviewing company policies and ensuring social media posts are in line with legal protections is vital. Additionally, workers should refrain from posting false or provocative content that could be detrimental to them.
Ultimately, the connection between social media and employment is changing, necessitating adaptation from both employees and businesses. Companies must find a balance between safeguarding their image and respecting employees’ rights, while employees need to be careful and considerate in their online engagements.
As Kluger expresses, “Social media has empowered everyone with a voice, yet this voice carries responsibilities. Employees must keep in mind that their words can lead to repercussions, affecting not only themselves but also their employers.”
As Kluger puts it, “Social media has given everyone a voice, but with that voice comes responsibility. Employees should remember that their words can have consequences, not just for themselves but for their employers as well.”
In an era where personal and professional lives are increasingly intertwined, the importance of navigating this digital terrain with care cannot be overstated. Whether through clearer policies, better education on workers’ rights, or open communication, finding common ground will be essential for fostering mutual understanding in the workplace.
